I really liked Mothership but as Ben was busy with university and my day job sucked up all my time, the hiatus started to get longer and longer. When my schedule opened up a little bit and I had more time over the dark winter evenings, I came to Ben about a relaunch, if not for anything else other than our portfolios, and he kindly allowed me to get creative with it.
The first part of the relaunch would be creating new branding! So I was to start with a logo and move forward from there.
What do we need to consider then? Here’s a recap on what the company’s current identity is:
- Space Themed (obviously)
- Kitsch and Cartoony
- Not too serious / a bit wacky.
- Childish and fun
- Environmentally Friendly
My aim with this rebrand was to keep the essence of these things but scale them back a little bit, and add or develop a few more aspects to deepen the brand identity.
First of these were, that I wanted to take things a little up market – now, the wacky, kitsch, fun aspect is not something I want to lose, it’s something I feel is very important. That’s not to say that we can’t shift the look and feel of the branding to a more professional feel. My inspiration for this came from two key places, the branding of independent labels, and the branding of more well established, designer brands.
Here’s a few samples of what I mean…
Secondly I wanted to explore the space theme a bit more, and I fell in love with a retro-futurism look. Essentially, I really liked the look of older posters depicting space travel in the future. Think the jetsons, or poster art from the 1950s science fiction films. Here’s a few that I found.
So let’s recap. We want to make new branding that incorporates one or more of the following:
- Slightly more upmarket, and minimalistic.
- Is honest, does not try to be something it’s not
- Includes a retro-futuristic space theme in some way.
- Retains an element of the fun, kitsch aspect of the original brand.
Footnote, all of the work/logos etc, are property of their respective owners.